Project One is about far more than simply standing out from the pack. It’s about expertly crafted custom bikes that are hand-built and hand-painted, one by one, by master builders and artists at Trek. Every detail is chosen by you, from the frame and paint to the final specification. To create a bike that’s truly yours. It can be as flashy or as understated as you want; we’ve seen everything from colour explosions, stand-out stunners to race bikes that fly under the radar. With each one being difrerent, each one is uniue to there rider.
The ultimate goal is simple: to build a bike that feels like an extension of you, delivered with the highest levels of quality, precision, and craftsmanship possible.
Choosing and designing a completely custom bike can feel like a daunting task. That’s exactly why building your Project One bike with us turns the process into something easy, enjoyable, and inspiring, not a design headache.
With years of experience bringing riders’ dream bikes to life, we’ve worked on hundreds of unique and bespoke Project One builds, including some truly special colourways. That experience allows us to guide you through every decision, from selecting the perfect finish to refining the smallest details. We’ve most likely seen the colourway you’re after and we know which are the most special ones. All the project ones our built by our skilled mechanics who specialise in delivering the precision your after during assembly.
We also offer expert advice when it comes to choosing the right components, ensuring your bike not only looks incredible but performs exactly how you need it to, whether you’re chasing summer miles, big climbs, or long days in the saddle, and whether you have a set budget in mind or want to explore every option.
With summer just around the corner, now is the perfect time to start your Project One journey and have a bike that’s built for the season ahead. Tailored to you, from the first brushstroke to the final bolt.
Some paint jobs don’t just stand out, they redefine the bike. Slide to compare a selection of standout Project One finishes and see the difference for yourself.
Over the years we’ve created some pretty special builds. Every single bike that passes through us is different, whether that be components, final finish or the paint process entirely.
A particular standout build is the chroma ultra-iridescent we finished recently. This particular finish was 5 years in the making and is described by Trek as ‘like nothing else’. Its a true reflection of the word ‘stand out’ and is the perfect match for the 2026 summer where this bike will certainly look stunning on every ride it takes you on.
Likewise, Trek’s liveries always carry a story, and Untitled No. 25 is particularly special. Built for the biggest stage and backed by some of the boldest women in the peloton.
Project One ICON Untitled No. 25 is the official colour scheme of the Lidl-Trek Tour de France Femmes team. Defined by striking geometric shapes contrasted with expressive paint splatter, every line and every speck of paint is carefully considered. The result is a finish that reflects the precision, resilience, and commitment of the riders who give everything across nine relentless stages of racing.
Project One is not limited to the Madone. Whether you are drawn to the speed of a Madone, the versatility of a Domane, the adventure ready Checkmate, the trail capability of a Fuel, or another platform entirely, the same level of customization and craftsmanship applies. The result is always the same: a bike built around you.
As we head toward spring and summer, now is the perfect time to start designing. Longer days, brighter rides, and better weather are just around the corner, and beginning your build today means your dream bike will be ready when the season arrives.
Our team will guide you through every step, from selecting the right model and spec to choosing a finish that makes your bike unmistakably yours.
Ready to create something special? Contact us today and start your Project One journey.
